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Winning awards can be good for business but it is not something that comes easy to many.

Raising your head above the parapet and putting yourself out there to be judged against your peers takes guts. Not everyone is comfortable with the idea. Whilst winning awards gives you an edge, you also have to be prepared for a less positive reaction.

Who is judging who?

When you come across a company or individual proudly showcasing their “award-winning” status, what’s your initial reaction? Are you curious to find out more about the accolade they’ve received, or do you dismiss it as another hollow claim?

It’s true; not all awards carry the same weight. We’ve all seen that scene from the movie “Elf” where Buddy declares a café as serving “the best coffee in the world.” It’s a reminder that some awards might be more fantastical than factual.

However, there are plenty of authentic awards that not only acknowledge your expertise or excellence in a specific area but also offer exceptional PR opportunities. In a world teeming with competitors, awards have the power to set you apart, making it easier for customers to choose your products or services. Your award can become a powerful selling point, giving you a competitive advantage that can fuel growth and profitability.

The Awards Process: A Worthwhile Journey

Entering an award can be a time-consuming process, but it’s a beneficial exercise that should not be overlooked. The act of pulling together the narrative of your year, backed by client testimonials, financial growth data, and innovative strides, is a profoundly motivating exercise. This evidence isn’t just useful for completing the award entry; it’s also invaluable for sharing within your organisation. Discuss it in team meetings, feature it in newsletters, and let your customers know about your accomplishments. Even if you don’t clinch the award, this exercise serves as a powerful reminder of how far you’ve come in the past year. Take pride in your journey and what you’ve achieved.

Celebrate Your Success

Winning an award Joanne Parker

Finalist in the Woman Who Solopreneur Awards 2023

If you’re fortunate enough to be shortlisted or win an award, seize the moment to celebrate with your staff, customers, friends, or colleagues. Awards often come with exclusive event invitations and ceremonies that provide the perfect opportunity to host your key clients, favourite suppliers, or potential new clients. Such gatherings can help cement existing relationships and pave the way for new ones.

Boosting Morale and Attracting Talent

Awards don’t just benefit you; they also boost employee morale and motivation. When your team sees their hard work and contributions recognized, they are more likely to remain engaged and committed to achieving excellence. This positive environment can lead to increased productivity and innovation within your organisation. Additionally, an award-winning company becomes an attractive destination for potential recruits. Top talent is drawn to organisations that excel in their field, making the hiring process easier and more rewarding.

Make the Most of Winning Awards

Winning an award offers a golden opportunity for marketing and public relations. Leverage the recognition in your promotional materials, press releases, and social media campaigns. Share the news with your audience, highlighting your accomplishments and emphasising how they benefit your customers.

  • Promote Your Award: Share the news through various channels, including your website, social media, newsletters, and press releases. Craft visually appealing content that showcases your accomplishment.
  • Update Your LinkedIn Profile: Showcase your awards prominently on your LinkedIn profile. This adds instant credibility and can attract attention from potential employers, clients, or partners.
  • Leverage for Business Growth: Use your awards to secure new clients, partnerships, or investment opportunities. Highlight how your accolades benefit your customers and partners.
  • Encourage Employee Recognition: Recognise and reward your team for their contributions to the award-winning project. A simple “thank you” can be a powerful motivator.

Entering and winning awards can be a game-changer for your career or business. The recognition, credibility, and opportunities they bring are invaluable assets. By effectively promoting your awards and leveraging them to your advantage, you can propel yourself or your organisation to new heights of success. So, the next time you come across someone who has won an award, take a moment to congratulate them. Regardless of the award’s scale, the effort and courage to put themselves up for judgment deserve applause. Embrace the power of awards, and you’ll discover a world of opportunities waiting to be unlocked.

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