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You know the saying: “Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime?” Well, I want you to learn how to fish. Let me explain.

Marketing is something that everyone in business needs to know about. When I talk to fellow entrepreneurs, it is also a topic that many of them struggle with. They find the subject matter overwhelming.

Now some people might start a business and claim to know nothing about marketing, but once they have decided on a product to sell, fixed a price for it and worked out a way of telling potential customers about it, they are doing marketing.

It is a bit like your reputation. You have one whether you work at it or not. It is advisable to be aware of it and do what you can to make it as good as possible.

Having established that it is beneficial for business owners to know something about marketing, what is the best way to learn?

So many options, so little time

There are endless possibilities – everything from online webinars to four-year degree courses.  There are options to suit every need and every learning style.

Nowadays, we all want everything now. Our social media feeds are full of posts offering to teach us the secrets of marketing in five minutes a day. Then there are the endless five-day challenges that sound so enticing but two days in, you realise you don’t have time to do the activities you signed up for!

The best place to start is by asking yourself how much time you have to commit. If the answer is five minutes a day, you would be better off spending that time elsewhere. I am not saying it is impossible to watch a video or listen to a soundbite in five minutes, but if you want to think about what you have heard, make notes or consider how it applies to your business, then you really need to be allowing more like 20 minutes.

The next consideration is how do you learn? Are you someone who likes to be taught face-to-face so you can ask questions or are you happier reading from a book? Do you prefer to watch a video or listen to a webinar? Do you do better in a group or alone? I address these issues in my blog about planning your personal development.

What does this have to do with fishing?

All the get-rich-quick, marketing-in-a-day type offers are just giving you a fish. You can live off them for a few days but there isn’t enough substance to sustain you in the long term. That is why I offer a ten-week mentoring programme called ‘Invisible to Invincible.’ The course is available as group coaching or on a one-to-one basis. It is designed to start with the basics and then walk you through all the aspects of marketing communications you need to hone your brand, your message and your content creation. You will come away with the skills and confidence to easily promote your business.

You will be mentored by someone who has a Masters degree in Marketing and 30 years of experience helping big brands in the private and public sector communicate their products and services.

Chris, a recent participant in the 10-week programme said:” Joanne has helped me to consider content in a new light. We have worked on my website content, blog writing, LinkedIn profile and Joanne is currently sourcing opportunities for me to write articles. We have some other options to consider as I move forward. Joanne goes the extra mile to provide value. I wouldn’t hesitate to recommend working with her.”

I truly believe that if you give me a month I can convince you of the benefits of learning to fish.


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