Have you discovered the benefits of media coverage for your business?
One of the biggest mistakes I see in other people’s writing is the author focusing on themselves instead of their readers. Their websites will talk about their skills and knowledge rather than describing the problems they can solve for their clients.
However, bizarrely, these same writers are more comfortable promoting their clients when it comes to gaining media coverage than putting themselves in the spotlight.
Perhaps it is the British reserve that gets in the way. Most of us were undoubtedly brought up not to seek out the limelight but to be comfortable making up the audience.
In business, succumbing to this habit of keeping our light hidden under the proverbial bushel does us no favours. It can be detrimental to our growth.
Sometimes, just occasionally, it should be all about you!
Stepping out from the shadows
The most successful entrepreneurs know the value of media coverage. They look for every opportunity to tell their story, engage with new audiences, and spread their message. They are not shy at coming forward and grabbing the headlines.
Media coverage is one of the best marketing tools you can use. Besides your time, it is free and can reach a vast audience. Having an article written about you by a journalist is more authoritative than an advertisement you have paid for. Despite all the hoo-ha about fake news, people tend to trust what they read in the media – unless it is the Daily Mail!
Nowadays, the choice of media is extraordinary. There is something for every topic, from blogs and podcasts to online publications, magazines and newspapers. Whether you want to talk to the end consumer, a fellow business person, a supplier or your fanbase, there is a way of reaching each audience segment.
And, of course, you don’t have to be limited by geography. This week I will be a guest on an American podcast. The world has opened up to potential new customers and us.
Are you making the most of these opportunities, or are you hiding in the shadows? If the latter, what is stopping you?
Are you getting in your own way?
We can have limiting beliefs that stop us from doing things. Perhaps we believe we are not good enough or think nobody will be interested in what we say. Ask yourself this. Are you good at what you do? Do you have satisfied customers? Do you receive glowing testimonials? If the answer to those questions is yes, you deserve to get your fair share of media coverage.
If you are comfortable with speaking up but worry about the specifics of appearing in the media, reach out, and I can guide you through the process of being a guest on radio, television or a podcast.
Think about how many more people you can help by sharing your message with a broader audience.
Media coverage is not about generating sales per se, but it can help.
Having an article in a publication or appearing as a guest on radio, television, or podcast raises your profile, brings you to the attention of new people and shines a light on the topic you are talking about. If you gain media exposure regularly, you can become the media’s go-to person on that topic.
Once you have been featured in the media, you can share your credentials with others. This inevitably leads to more invitations to appear as a guest or speaker.
So whilst my advice is to put your reader first when you are writing, I also want you to consider the benefits of media coverage for your business.