Enhance your reputation and share your expertise with a blog.

It is time. Right now. No more delays, excuses or procrastination. 

Why do I need a blog?

Blogs have many merits, not least that they help to position you as an expert in your field.

A blog post is a piece of content, usually hosted on your website. They can vary in length but they are known as long-form content which means they are around 500 words minimum; considerably longer than other social media posts.

There are blog posts on just about every topic you can think of from business to food, crafts to science. Some are written by hobbyists whilst others generate income for their authors.

People often start a blog because they are passionate about a topic and want to share their enthusiasm with a broader audience. This can work for you too. If you have a keen interest in a topic or a strong opinion about something in your industry, then that can form the perfect basis for a blog. Show your customers how passionate you are about your sector. Demonstrate your skills, expertise, and knowledge.

What should I write about?

You should write about what you know. Put yourself in the position of your ideal customer and consider what they would find useful. What questions do they ask you regularly? What do you wish you had known at the outset of your business/career?

The more useful your content is, the more likely you are to attract readers and visitors to your website. Google ranks content on how helpful it is. Providing helpful advice and tips will build your reputation and brand image and help your blog to be found.

Companies are under the spotlight right now. Those that are treating their staff fairly and being helpful to customers are winning the public’s affection; whilst those that are exploiting the situation or putting their staff and customers at risk, are being vilified.

Think laterally, what skills, knowledge, and expertise do you have that someone else would find useful?

Once you start to write a blog, you need to post regularly. At least once a month.

This can seem daunting at first and you might think you can’t come up with that many topics to write about. Make a list of all the different aspects of your business; the products, services, systems you use, your suppliers, your backstory, your premises, your likes and dislikes, things you enjoy about your business and things you disapprove of, the latest trends or new technologies that are changing the way you do business… you will soon realise that you have a ready supply of subject matter.

To take the pressure off having to write content, I would advise you to write three or four months’ worth of blog posts before you publish your first one. That way you can roll out your content without getting stressed as monthly deadlines come round quickly. (And remember, you can always outsource the writing of your blogs to someone with more time and experience).

What are the benefits of having a blog?

Search engines such as Google love new content and adding a monthly blog to your website is a great way to improve search engine optimisation (SEO), which is a posh way of saying it makes it easier for people to find your website.

Once you have written your blog, you have a good source of material that you can chop up and use as posts on other social media platforms. So creating one piece of content can serve many audiences.

Are you convinced?

Many business people have blog writing on their ‘to-do’ list because they understand the merits of them but never turn theory into reality.

Top excuses for not writing a blog include:

  • lack of time
  • can’t think of what to write about
  • a dislike for writing
  • not very good at writing
  • not a priority

Now you have the time and it should be a priority.

If you would like further guidance, read my article, “How to write your first blog.”

And if you would like me to write a blog or series of blogs for you please contact me using the form below.

Whichever route you choose. Make it happen. Now.

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