Copywriting for your website, marketing and PR
Copywriting for your website, marketing and PR is a skill that takes time to perfect.
If your website is ranking well and bringing you business, you know you are doing something right.
If your social media is like tumbleweed and nobody reads your blogs, then you could probably do with some help.
It is best not to compromise. Having the right words on the page can mean the difference between success and failure.
A professional copywriter will help tease out the best way to explain and promote what you do and give you the most effective words to use.
A clear marketing message is also vital.
It needs to:
But panic no more.
As a copywriter, I can give you that message. I can also mentor you on how to put that message to the best effect so you generate more business.
Visibility is the secret to success. If people don’t know about you, they can’t buy from you. It is not about being modest. Being a best kept secret will not help your bottom line. There are limitless opportunities to get yourself visible from speaking gigs to articles in magazines. If you could do with a bigger share of the limelight, let’s have a chat.
When I agreed to discuss with Joanne what I wanted from a blog, I didn't know what to expect. Joanne and I had a wonderfully easy conversation. She asked pertinent questions about me and my business - getting to know me. The result was a well thought out and well-written piece of work. She wrote as if it was me talking. Joanne has a way with words. I look forward to working with her again.
Just had a look at the document you have prepared for me and you have an amazing talent. It is clear, precise, very easy to understand and implement. That is so important to sole traders, like me, who are the shoe designer, shoemaker, milliner, teacher, accountant, admin, buyer, marketing & sales all rolled into 1 person, ME. Having something that is written in a way that is easy to understand, not full of ‘unnecessary jargon’ saves me precious time. You have taken time to understand my business and more importantly me and my target audience. I now have some great ideas to adapt and work with.
Shoemaker & Milliner
From my first contact with Joanne she built my confidence in her, you know that feeling when you just “know” someone knows exactly what they’re doing? That was Joanne. After a relatively short phone call Joanne was able to write a fantastic ‘about me’ section for my website, that was far better than anything I could write about myself (and trust me I know myself quite well!). She easily drew out the most important things about me. I wouldn’t hesitate to recommend Joanne to others.
I came to Joanne as I was struggling to get the short and impactful phrases that will draw the ideal client to me. Joanne listened intently and clarified where she wasn't totally clear on what I was expressing. The final response has been great. Joanne has delivered a range of ways that I can express myself that will certainly appeal to the ideal client I want to attract. This response, paired with our initial consultation has given me a more refined perspective of my business, my ethos and my ideal client. I am truly grateful and thoroughly recommend Joanne Parker and JP Writing Services.
Joanne did a great job on writing copy for my newly formed She-Enjoys Life Foundation. I typically write my own copy, however, with this project and launch I was way too emotionally attached to describe it effectively. After a phone conversation, Joanne knew and put it together perfectly. Very grateful and will use her efficient services in the future.Vivienne JoyNLP Mindset Coach and Author